About The Chocolate Den

The Chocolate Den was established in the early 1980s by Felicity Phillips. It was the first of a kind shop in South Africa offering chocolate moulds, moulding chocolate, fillings and packaging to everyone and anyone who wanted to mould and create delicious chocolates. 

She built the business through hard work and long hours travelling around the country to various trade and retail shows where she would display and demonstrate her products. At the same time she opened a retail outlet in Edenvale which was to move to new premises in Glendower a short while later. You can still find The Chocolate Den in Glendower just off the N3 Linksfield road off ramp. 

Today the business has grown to the largest retail outlet in Southern Africa supplying customers from South Africa, Mozambique, Zimbabwe, Botswana, Namibia and Angola with chocolate moulding and baking supplies. Toni, her daughter, took over the business a few years back and continues to stock the shop with the newest and largest range of chocolate moulding supplies, importing many products, buying locally as well as manufacturing others. 

With a keen eye on innovative new items The Chocolate Dens' friendly and fantastic staff continues to grow and develop new products. Chocolate classes which have been taught from the onset of the business continue today along with cake icing classes, baking and cooking lessons. 

The business focuses on providing a friendly and helpful atmosphere to all who choose to drop by and shop and for those too far away with a easy to navigate online shopping website.
Back to top